Our Story

The Pink Nest is a gift and apparel boutique located in Collierville, Tennessee offering many exclusive and unique items for tweens, teens and moms too! Owners Cindy Tarsi and Lori Baioni have created a local haven where great gifts and apparel meet incredible service. Before opening its doors in August 2014, the two had been long-time friends who reconnected seventeen years ago when Lori moved to Collierville. Cindy had several years of retail experience under her belt, while Lori had a background in accounting. The dream of opening a boutique of their own took a little convincing on Cindy’s part – but within a year or so, the two found themselves headed off to market!

“I always knew there was a niche in Collierville for a certain price gift and a younger cliental, so we based our business model off of thinking about birthday gifts, and moms, and how they would shop,” says Cindy. “We started talking more seriously (about opening a store) after we went to market. It’s scary taking that leap of faith, but finally we said, you know, there’s two of us – surely we can’t go wrong!”

It took a year of planning before The Pink Nest’s grand opening! “It was truly a family effort,” recalls Cindy. “Our husbands and kids helped build everything in the store. Neighbors and family chipped in and built counters and displays. During the first year or two there really was never a time that she (Lori) or I (Cindy) weren’t here. And it’s still rare now! We have a great staff and enjoy being hands on!”

The Pink Nest’s current location (right next door!) became available in April 2016, providing more than double the space for more accessories, apparel, home decor, wedding and teen gifts – galore! The Pink Nest aims to provide you with the best customer service experience by always going the extra mile for its customers. Monogramming services are offered to give your gift a personalized touch, as well as complimentary gift wrap!

Lori and Cindy have created an inviting space where all ages can shop in a relaxed environment, paired with a staff that will always go above and beyond to meet your needs! We can’t wait to see you soon!